Amazon's New AI-Powered 'Interests' Feature: Personalized Shopping Made Easier

Amazon Unveils AI-Powered 'Interests' Feature to Revolutionize Product Discovery for Shoppers

In a major move to enhance the shopping experience, Amazon has launched the "Interests" feature, powered by AI, which enables personalized product discovery for users based on their unique passions and hobbies. This new feature is designed to help Amazon sellers connect with customers in a smarter way, creating opportunities for products to be discovered and purchased more easily.

What is Amazon's 'Interests' Feature?

Amazon’s Interests feature utilizes artificial intelligence to match shoppers with products that align with their specific interests—whether they are looking for the latest photography gear, sports equipment, or home décor. By leveraging AI, this feature automatically scans new product listings and notifies customers of relevant products, restocks, and special offers that align with their interests. This allows users to stay up-to-date with new additions to Amazon’s vast inventory without manually searching through countless categories.

How It Benefits Amazon Sellers

For Amazon sellers, the Interests feature provides an opportunity to have their products directly recommended to potential customers based on their unique passions. Whether you sell products for niche hobbies or mainstream interests, this feature helps increase the visibility of your products, especially for new or under-explored items. The AI continuously scans Amazon’s store, ensuring that shoppers are kept in the loop on the latest products that match their preferences.

By utilizing natural language processing, sellers’ products can be easily discovered by shoppers simply describing what they are looking for in everyday language. This means products in niche categories are more likely to be recommended to interested buyers, opening doors for higher discoverability and more targeted sales opportunities.

How 'Interests' Works for Shoppers

Customers can create personalized prompts describing their specific needs, such as “Innovative kitchen tools” or “Feminine aesthetic home décor under $100.” The AI then takes over, continuously scanning Amazon’s catalog for new items, restocks, and deals that match these prompts. Users receive proactive notifications when items that match their interests become available, ensuring they don’t miss out on any products that suit their tastes.

For Amazon sellers, this means that once a customer creates a prompt aligned with your products, your listings will automatically surface in their feeds, offering an additional, AI-driven channel for product discovery and engagement.

How Amazon Sellers Can Benefit from 'Interests'

As an Amazon seller, you can benefit from the Interests feature in several ways:

• Increased Visibility: Products related to specific customer interests are more likely to be discovered through personalized recommendations.
• Targeted Marketing: Sellers can leverage Interests as a tool for targeted marketing, reaching shoppers who are more likely to be interested in their products.
• Improved Discoverability: For niche products or new listings, Interests allows items to surface for a broader audience, which might have otherwise overlooked those products.
• Continuous Engagement: As shoppers update their preferences, your products will remain relevant and visible, fostering ongoing engagement with potential buyers.

Availability and Future Rollout

Currently, Interests is available to a select group of U.S. customers via the Amazon Shopping app (iOS and Android) and mobile website. Amazon plans to expand the feature to more U.S. users in the coming months. As a seller, being aware of this tool’s growing presence allows you to prepare your listings for potential visibility boosts as the feature expands.

Why Amazon Is Using AI for Product Discovery

The launch of Interests is part of Amazon's broader strategy to incorporate AI into its platform to make shopping smarter and more personalized. With other AI-driven initiatives, such as AI Shopping Guides and Visual Search, Amazon is striving to make shopping more intuitive, fast, and enjoyable for users. For sellers, these innovations represent an opportunity to enhance customer engagement by meeting their needs in a more personalized and effective way.

Conclusion: A New Opportunity for Amazon Sellers

With the Interests feature, Amazon is taking a significant step toward transforming product discovery, making it easier for shoppers to find products that match their passions, while offering sellers an opportunity to increase product visibility. As Amazon continues to develop and roll out new AI capabilities, it’s crucial for sellers to stay informed about these advancements and leverage these tools to remain competitive in the marketplace.

Make sure your listings are ready to be featured in this innovative new shopping experience, and stay ahead as Amazon continues to innovate and optimize the shopping journey for customers.