It’s Done: Zalando and ABOUT YOU Merge to Lead European Fashion E-commerce

A major milestone in European e-commerce was reached on July 11, 2025, when Zalando SE and ABOUT YOU Holding SE officially completed their merger. This union brings together two of the continent’s largest online fashion retailers, marking one of the most significant consolidations in the history of European fashion e-commerce.

How the Deal Came Together

The merger was set in motion when Zalando acquired ABOUT YOU for €6.50 per share, valuing the company at approximately €1.2 billion – a notable premium over ABOUT YOU’s previous market value. By March 2025, Zalando had secured more than 90% of ABOUT YOU’s shares, paving the way for a squeeze-out of remaining minority shareholders and full integration. The result is a unified company with an unparalleled reach in online fashion.

What This Merger Means for Shoppers and Brands

Together, Zalando and ABOUT YOU now serve over 62 million active customers across more than 25 European markets and offer a selection of over 6,000 fashion brands. For shoppers, this means a more comprehensive product range and a smoother, more innovative shopping experience as both companies blend their strengths. The business side will also see significant changes, with ABOUT YOU’s SCAYLE commerce platform joining forces with Zalando’s Tradebyte, creating stronger tools and services for brands and retailers operating across Europe.

Financially, the partnership is expected to yield annual savings of around €100 million, and both companies project solid revenue growth of 5 to 10 percent per year through 2028. This merger is designed to not only broaden their reach, but also to increase efficiency and drive profitability in a highly competitive industry.

Looking Forward

As this new chapter begins, the merger is set to shape the future of European fashion e-commerce. Whether you’re shopping online, running a brand, or working in digital retail, the landscape is about to become even more dynamic as Zalando and ABOUT YOU move forward as a united force.