Amazon Prime Day 2025 Shatters Records
Amazon has officially announced that Prime Day 2025 was its biggest Prime Day event ever, with customers saving billions of dollars across more than 35 product categories – more than any previous Prime Day. Spanning four days, this year’s event set new records for sales volume and the number of items sold, giving Prime members more time than ever to score incredible deals.
Shoppers took advantage of deep savings on popular brands like Dyson, medicube, and Philips Sonicare, and best-selling products included Apple AirPods Pro 2, BIODANCE Bio Collagen Real Deep Mask, and the Dawn Platinum Powerwash Dish Spray. Prime members also snapped up millions of Alexa-enabled devices, with the Ring Battery Doorbell and Fire TV Stick HD among the top performers. Grocery deals were a big hit as well, with Whole Foods Market offering 50% off all ice cream and frozen desserts, and Amazon Fresh providing $30 off large purchases.
Behind the scenes, Amazon’s fulfillment centers and delivery stations worked around the clock to prepare for the huge spike in orders, ensuring fast, free delivery for Prime members. “This year’s extended Prime Day event delivered incredible savings to our members across millions of deals,” said Doug Herrington, CEO of Amazon Worldwide Stores. He credited the dedication of Amazon’s employees, delivery partners, vendors, and sellers for making this record-breaking event possible.
New technology played a big part in elevating the shopping experience. Features like Alexa+, Amazon’s next-generation personal assistant, and the AI-powered shopping assistant Rufus helped customers easily find the best deals and get product recommendations.
Independent sellers saw record sales too, with small businesses like Olivia Garden reaching new heights in revenue and customer acquisition. As Anne Maza, co-owner of Olivia Garden, put it: “Beyond the immediate revenue boost, we’re especially thrilled about the increased brand awareness and the acquisition of new customers through the event.”
With Prime Day 2025 in the books, it’s clear that Amazon continues to set the bar for online shopping events – offering incredible value, convenience, and innovation to Prime members around the world.
Source: Amazon Press Release